The Servant Marketer
A podcast that explores the crossroads of Servant Leadership and the marketing profession. Featuring marketing leaders, marketers, entrepreneurs, academics, and creatives sharing their experiences in marketing, leadership, business, and education to develop a new generation of marketers that serve first.
The Servant Marketer
Christina Garnett | Building Authentic Communities
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Jenny Petty
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Season 2
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Episode 24
Humans naturally seek out fellowship in community, but someone has to take it upon themselves to intentionally build community through listening, empathy and advocacy.
Servant leaders build community by sensing and diagnosing real issues.
Christina Garnett, Principal Marketing Manager of Offline Community and Advocacy at HubSpot, shares her insights on building communities in a post-pandemic world.
Join us as we discuss:
- Coaching the right people as community builders (8:00)
- The main character syndrome pervasive among thought leaders (20:20)
- How brands foster community by creating core memories (35:16)
Check out these resources we mentioned during the podcast: