Dr. Liz Gross, CEO of Campus Sonar, joins the podcast to talk about integrating listening into our work as marketers. Liz’s story of moving from student affairs to marketing communications to entrepreneur and CEO of Campus Sonar is inspirational, but it’s her approach to leadership, research, and a commitment to the long haul that are what set her apart as a Servant Marketer.
In this episode:
- I try to convince Liz to be my best friend
- What Taylor Swift can teach us about marketing
- What marketers should be focused on right now
- Secular vs. Jesuit vs. Franciscan education
- Studying leadership and developing self-awareness through reflection
- The importance of context in messaging right now
- What our teams need from us during these “unprecedented times”
- Selling a service in a cluttered marketplace of SAAS providers