Episode 6 - Aaron Kerson | Brand Building Through Service

As the CEO of PNW Components, Aaron and his wife Emily, have created a brand focused on service and creating an inclusive community. They saw a hole in the cycling market for a brand that spoke to the everyman – the weekend cyclist who in the words of Kerson, “Just want to drink, beer, eat burritos and hang out,” and not hyper-competitive, professional cyclists. The couple started building the brand as a side hustle and in a little under 5 years, have grown it to their full-time gig with a staff of people who believe in them and the company. The cherry on top? This year they were named #114 on the Inc. 5,000 list of fastest-growing companies in America.

In addition to learning more about Aaron’s origins and business, here’s some more goodness in this episode:

• Aaron and I take a trip down memory lane to our days at a tech start-up
• Discuss what Silicon Valley teaches us about leadership
• Learn how Aaron and Emily went from side hustle to number 114 on the Inc. 5000 of fastest-growing companies.
• How PNW Components’ understanding of their customer helped build a new market that they were uniquely poised to serve.
• Aaron’s origin story and family history of Servant Leadership.
• We discuss building teams and checking our egos.