The Servant Marketer
A podcast that explores the crossroads of Servant Leadership and the marketing profession. Featuring marketing leaders, marketers, entrepreneurs, academics, and creatives sharing their experiences in marketing, leadership, business, and education to develop a new generation of marketers that serve first.
The Servant Marketer
Episode 8 - Trey Laverty | Print Inspired
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Jenny Petty
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Season 1
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Episode 8
Trey Laverty is the Director of Sales Development at Slate Group - a Texas-based print shop that is a creative partner to some of the world's biggest brands including Southwest Airlines, the Texas Rangers, and countless higher education institutions that are pushing the limits in enrollment marketing.
In this episode we talk about:
- The evolution of print (spoiler: it’s not dead)
- How Slate Group builds relationships and markets the company in a crowded vertical
- The ideation behind Slate Group’s annual Christmas gift
- Why fun should be a part of leadership
- What Garth Brooks can teach us about marketing and service