The Servant Marketer

Episode 11 - Polly Beale | Creative Equity

October 25, 2020 Jenny Petty
The Servant Marketer
Episode 11 - Polly Beale | Creative Equity
Show Notes

You want candid honesty about the advertising industry? Meet Polly Beale, founder of A Very Good Agency and industry veteran. I enjoyed this conversation with Polly so much because her career is fascinating, but she also cares deeply about her work as a marketer and has spent a good portion of her career helping women and people of color with equity. 

In this episode: 

  • Polly’s fascinating career journey from a London art school to becoming a creative director in Moscow, and then on to founding her own firm
  • How marketers can serve through representation 
  • Tips for people who find themselves working for someone who has less experience than them
  • Why focus groups don’t work
  • The ways that marketers contribute to oppression and repression 
  • Being responsible for emotional labor in the workplace