The Servant Marketer
A podcast that explores the crossroads of Servant Leadership and the marketing profession. Featuring marketing leaders, marketers, entrepreneurs, academics, and creatives sharing their experiences in marketing, leadership, business, and education to develop a new generation of marketers that serve first.
The Servant Marketer
Episode 12 - Amma Marfo | Creative Bravery
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Jenny Petty
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Season 1
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Episode 12
Amma Marfo is an expert on creativity and the author of “Cultivating Creativity.” Episode 12 with Amma is full of so many great insights into what it takes to bring an idea to fruition – from how to brainstorm, how extroverts and introverts bring ideas forward differently but want the same outcomes, how leaders can advocate and shepherd ideas into reality, and the responsibility all of us have to ask ourselves if any harm can come from what we are attempting to create.
In this episode:
- Why organizations fear creativity
- Is it fair to ask people to be creative right now?
- The ways marketers can serve through their creativity
- Ideas for brainstorming that works
- Introverts vs. Extroverts and what they really want
- How we can foster more creativity in our organizations and the necessary roles to do so