The Servant Marketer

Episode 14 - Barney Abramson & Lynn Arage | #TeamAwesome Part 1

November 09, 2020 Jenny Petty Season 1 Episode 14
The Servant Marketer
Episode 14 - Barney Abramson & Lynn Arage | #TeamAwesome Part 1
Show Notes

Barney Abramson and Lynn Arage join the podcast to discuss working with Jenny at IGT as part of #TeamAwesome. Barney and Lynn are seasoned marketers who have worked with some of the world's biggest brands including Disney, Zappos, Black & Decker, and IGT. 

In this episode: 

  • The rise and fall of #TeamAwesome
  • Building a healthy, diverse team 
  • Corporate culture and its impact on fun
  • Lynn and Barney’s lived experiences as people of color and children of immigrants in the marketing profession
  • Their careers working for some of the biggest brands in the world
  • Transitioning from being a doer to being a delegator
  • What a great diversity and inclusion program might look like 
  • How brands can create a sense of belonging