The Servant Marketer
A podcast that explores the crossroads of Servant Leadership and the marketing profession. Featuring marketing leaders, marketers, entrepreneurs, academics, and creatives sharing their experiences in marketing, leadership, business, and education to develop a new generation of marketers that serve first.
The Servant Marketer
Episode 11 - Polly Beale | Creative Equity
•
Jenny Petty
•
Season 1
•
Episode 11
You want candid honesty about the advertising industry? Meet Polly Beale, founder of A Very Good Agency and industry veteran. I enjoyed this conversation with Polly so much because her career is fascinating, but she also cares deeply about her work as a marketer and has spent a good portion of her career helping women and people of color with equity.
In this episode:
- Polly’s fascinating career journey from a London art school to becoming a creative director in Moscow, and then on to founding her own firm
- How marketers can serve through representation
- Tips for people who find themselves working for someone who has less experience than them
- Why focus groups don’t work
- The ways that marketers contribute to oppression and repression
- Being responsible for emotional labor in the workplace