The Servant Marketer
A podcast that explores the crossroads of Servant Leadership and the marketing profession. Featuring marketing leaders, marketers, entrepreneurs, academics, and creatives sharing their experiences in marketing, leadership, business, and education to develop a new generation of marketers that serve first.
The Servant Marketer
Episode 14 - Barney Abramson & Lynn Arage | #TeamAwesome Part 1
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Jenny Petty
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Season 1
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Episode 14
Barney Abramson and Lynn Arage join the podcast to discuss working with Jenny at IGT as part of #TeamAwesome. Barney and Lynn are seasoned marketers who have worked with some of the world's biggest brands including Disney, Zappos, Black & Decker, and IGT.
In this episode:
- The rise and fall of #TeamAwesome
- Building a healthy, diverse team
- Corporate culture and its impact on fun
- Lynn and Barney’s lived experiences as people of color and children of immigrants in the marketing profession
- Their careers working for some of the biggest brands in the world
- Transitioning from being a doer to being a delegator
- What a great diversity and inclusion program might look like
- How brands can create a sense of belonging